Noah
Athas

Cresco Labs is one of the largest publicly traded, vertically integrated, multistate cannabis companies in the U.S.

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CREATIVE PRODUCER 

April 2022-June 2023

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​Oversaw creative production for the leading national cannabis company and its seven sub-brands.

Managed a $250,000 quarterly production budget, executing 5–7 targeted marketing initiatives monthly.

Played a pivotal role in reshaping the 'Good News' brand identity, propelling it to Cresco's top-performing brand in 2022.

 

Managed end-to-end production operations, encompassing budgeting, talent acquisition, invoicing, legal compliance, location scouting and subcontracting.